Collaboration is essential to the way marketing innovation firm Zeus Jones creates unique solutions for their clients, so much so that all the employees sit around one giant table. That way ideas and discussions can flow spontaneously and organically.

The Partners at Zeus Jones never thought they would use a collaboration service to enhance the way they were already working. They had used tools like Web Ex at the advertising firm they all worked at together before starting their new company, and found them unreliable and hard to use. However, Zeus Jones found Yugma not only easy-to-use, but also found it helped them in unexpected ways.

"Meetings are the bane of real productivity," said Adrian Ho, Partner at Zeus Jones. "No one gets an actual work done in meetings. Where the real work happens is in smaller, spontaneous interactions."